Welcome to Why Fast Fashion is NOT It!

Join us as we uncover the real story behind those enticing $10 tops and reveal the impact of fast fashion on our world.

Blog by: Christine Dometita 

What's SO Bad About Fast Fashion Anyways?

16 Apr 2025 20:46

Fast fashion is a business model that relies on quickly producing cheap, trendy clothing to keep up with current styles. Brands like Shein, Zara, and H&M release hundreds of new items each week, encouraging overconsumption and waste (Niinimäki et al., 2020).

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A little back story...

My name is Christine Dometita and I used to be obsessed with sales. If a shirt was $5 or a pair of jeans was under $20 just know I was sold. Like many students, I was on a tight budget, and fast fashion seemed like the easiest way to stay trendy without going broke. That changed the day I watched a documentary that said it takes 2,700 litres of water—enough for one person to drink for 2.5 years—to make a single cotton t-shirt. Suddenly, my closet felt a little heavier.

That one stat opened my eyes to an entire world of information I had been ignoring, and it made me realize: the true cost of fast fashion isn't what’s on the price tag. It's what happens behind the scenes—pollution, unethical labour, and massive textile waste.

“20% of global wastewater is produced by the fashion industry, making it one of the largest water polluters in the world.”

— Greenpeace, Detox My Fashion Report, 2011